Channel Management Expert Interviewed by CloudTweaks Media — Discusses How Billions of Dollars Are at Stake for Global Manufacturers When Sales Channels Are Mismanaged

NEW YORK, NY and SAN FRANCISCO, CA–(Marketwired – May 23, 2014) – CloudTweaks Media, with offices at 375 Park Avenue in New York, has published a candid interview with Chandran Sankaran, a pioneer in the rapidly expanding discipline of Channel Data Management (CDM).

Sankaran is founder and CEO of Zyme Solutions, of Redwood Shores, CA, near San Francisco. The conversation focused on: How Cloud-Based Channel Management Is Automating Critical Business Processes for Large Manufacturers.

The interview can be found at: http://bit.ly/1qZdmMM

“Channel Data Management provides significant cost reductions for manufacturers, in terms of leaky channel incentivizing,” Sankaran told CloudTweaks. “Because it’s a trillion dollar industry, a hundred billion gets paid every year in back-end rebates and programs, and we estimate about 15 to 20 percent of it is mispaid, either to the wrong reseller or in the wrong amount, and overpaid most of the time. What often happens is that a dealer claims a rebate, and you don’t have the mechanism to verify that they’re selling on your behalf, and you don’t want to sour an important relationship, so you pay.”

Sankaran was previously Chairman and CEO of Closedloop Solutions, a senior consultant with McKinsey & Company, and held management positions with Hewlett-Packard. He holds a Master’s Degree from Yale University, and a Bachelors in Electrical Engineering from the Indian Institute of Technology.

Zyme gives product companies decision-grade visibility into their worldwide sales and distribution channels. Sales and marketing executives benefit from more efficient data collection, improved master data, and enhanced financial reporting. Leading corporations find that the Zyme solution pays for itself within the first quarter of implementation, and commonly produces a three-year ROI of 200%.

The CloudTweaks interview can be found at: http://bit.ly/1qZdmMM

Zyme’s Web site is: www.zymesolutions.com

About Zyme Solutions
Zyme is the global leader in the emerging channel data management (CDM) solution space, delivering the intelligence global companies need to accelerate channel sales and improve incentive program ROI. Zyme’s flexible, cloud-based offering simplifies data collection and helps companies such as Dell, Symantec, and Logitech liberate the valuable intelligence locked in their channels. Zyme’s solution is used to increase sales by responding to real-time, granular data from the channel; create better-targeted MDF, co-op, and rebate programs; and more effective partner segmentation. It is used to gain a deeper understanding of customers to improve regional sales performance and product planning. With a global channel directory of over 750,000 partners, support for a wide range of partner reporting formats, and a proven methodology for ensuring partner reporting compliance, Zyme’s purpose-built CDM solution delivers results home-grown solutions can’t.