Hipcricket to Present at 16th Annual Needham Growth Conference

BELLEVUE, WA–(Marketwired – Jan 9, 2014) –  Hipcricket®, Inc., (OTCBB: HIPP) (OTCQB: HIPP) a leader in mobile engagement and analytics, announced today that the Company will present at the 16th Annual Needham Growth Conference, to be held at the New York Palace Hotel in New York, NY. Ivan Braiker, CEO, will present on Wednesday, January 15, 2014 at 4:50 p.m. Eastern Time and will be available to meet with investors throughout the day.

For more information about the conference or to schedule a one-on-one meeting with Sapiens’ management, please contact your Needham representative or e-Mail to conferences@needhamco.com.

About the 16th Annual Needham Growth Conference
Needham & Company’s 16th Annual Growth Conference (NGC) gives institutional investors, private equity firms and venture capitalists access to 350 growth companies from a broad range of industries including Clean Technology, Communications, Consumer, Enterprise Infrastructure, Healthcare, Internet & Digital Media, Semiconductors & Semiconductor Equipment and Software & Services sectors. One-on-one meetings will be available for qualified institutional investors, private equity firms and venture capital firms. Please contact your Needham representative for registration details as space is limited.

About Hipcricket, Inc.
 Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Bellevue, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text “NEWS” to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Forward-Looking Statements

This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.