Mead
Johnson
Nutrition
Hong
Kong
Reinforces
Sustainability
Commitment
with
Formula
Cans
Recycling
Program
Chloe
Ko,
Marketing
&
Acquisition
Director
and
Co-Head
of
Hong
Kong
and
Taiwan,
Mead
Johnson
Nutrition
(Hong
Kong)
Limited,
stated:
“Mead
Johnson
has
been
supporting
parents
in
Hong
Kong
for
over
half
a
century.
In
addition
to
offering
high-quality
infant
nutrition
products,
we
are
committed
to
driving
environmental
sustainability
to
create
a
better
future
for
our
children.
In
2021,
we
launched
Hong
Kong’s
first
formula
cans
recycling
program
and
we
have
collected
around
10,000
cans.
As
we
relaunch
the
recycling
program
today,
we
are
also
partnering
with
a
local
organic
farm
to
donate
expired
milk
powder
for
use
as
organic
fertilizer
in
growing
vegetables
and
fruits.
This
dual
approach
not
only
reduces
waste
at
the
source
but
also
upcycled
the
materials,
fostering
a
more
sustainable
future
for
Hong
Kong.”
We CAN Protect the Future
Once again, Mead Johnson is partnering with HKTVmall, Hong Kong’s largest 24-hour online shopping mall, and the non-profit environmental group World Green Organisation to promote the “We CAN Protect the Future” formula cans recycling program. From now until February 25, 2025, parents and their children can join the program at 36 HKTVmall O2O collection stations across all 18 districts in the territory. This initiative encourages families to nurture environmentally friendly habits from a young age and practice sustainable living while receiving shopping discount codes from HKTVmall – making it a win-win for consumers and the environment.
During the campaign, public members can drop off any brand of cleaned formula cans at designated HKTVmall O2O collection stations from Monday to Sunday, between 12pm and 8pm. In return, they will receive an HKTVmall e-voucher valued at HK$ 25 for their shopping*.
Jelly Zhou, Chief Executive Officer (Hong Kong) at Hong Kong Technology Venture Company Limited, stated: “HKTVmall shares the same corporate philosophy with Mead Johnson, committed to promoting green transformation and sustainable development to establish a better future for the next generation. We are delighted to collaborate again with Mead Johnson and the World Green Organisation to launch a new phase of the ‘We CAN Protect the Future’ program. Since its launch in 2021, the project has received strong consumer support. Currently, HKTVmall’s O2O collection points cover all 18 districts in Hong Kong, hoping to encourage more parents and children to join the recycling of formula cans and integrate waste reduction and recycling into their daily lives.”
Formula Milk for Farming Use
Mead Johnson is collaborating with the World Green Organisation and Fu Kum Organic Dragon Fruit Farm to promote waste-to-resource by donating expired milk powder for use as fertilizer in cultivating various organic fruits and vegetables. This initiative enables formula milk to nourish lives differently while significantly reducing waste. Mead Johnson and the farm also organize community education activities, allowing parents and their children to share the joys of farming. Through these engaging experiences, families can learn about sustainable living, adding a valuable educational dimension to the program!
Mead
Johnson
donates
expired
formula
milk
for
use
as
fertilizer
to
a
local
farm,
cultivating
various
organic
fruits
and
vegetables.
This
initiative
also
includes
family-friendly
farming
workshops
and
an
upcycling
workshop
that
turns
baby
formula
cans
into
creative
potted
plants,
allowing
participants
of
all
ages
to
experience
the
joy
of
sustainable
living
and
adding
a
valuable
educational
aspect
to
the
program!
*The
electronic
discount
codes
will
be
distributed
from
November
25,
2024,
to
February
25,
2025,
with
a
validity
period
from
November
25,
2024,
to
March
31,
2025.
During
the
campaign,
participants
will
receive
one
HK$25
electronic
discount
code
for
each
formula
can
successfully
returned.
These
codes
can
be
used
for
purchases
in
the
HKTVmall
supermarket
category
but
do
not
apply
to
the
purchase
of
any
brand
of
infant
formula.
Each
person
can
redeem
a
maximum
of
one
code
per
day.
The
availability
of
electronic
discount
codes
may
vary
depending
on
the
number
of
participating
stores.
For
details,
please
contact
the
staff
on
collection
day.
Codes
are
available
on
a
first-come,
first-served
basis
until
supplies
last.
For
the
addresses
of
HKTVmall
O2O
collection
stations
and
the
terms
&
conditions,
please
visit
https://cloud.marketing.hktvmall.com/MJN_Recycling_2024/.
Hashtag: #MeadJohnson
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