Social Media for Medicine: Top Medical Marketing Firm Guides Medical Professionals to Social Media

COLD SPRING, NY–(Marketwired – Jun 17, 2014) – As a medical professional, considering using social media for your practice may seem like the wrong road to take, but the fact is that a properly planned and executed social media strategy will enhance your medical website marketing campaign. Today’s online marketing demands a social media presence. Leading medical marketing, medical website design, and medical logo design firm, Aurora Information Technology (Aurora IT), has been putting medical practices at the top of their game — and search engines — for over ten years, and they know the impact that a great social media campaign can have.

“Whether you like it or not, social media is everywhere,” says Aurora IT Founder and CEO, Daniel Gilbert. “Considering these facts, every professional trying to market themselves needs to be on social media. Any effective marketing campaign needs to happen where the target audience spends most of their time.”

A Pew Research Center study found that in 2013, 71% of online adults used Facebook, up from the 67% that were on in 2012. With another 18% using Twitter, 22% on LinkedIn, and 17% on Instagram in the past year, social media usage is on an upward trend that doesn’t seem to be backing down anytime soon.

Social Media and Medical Website Marketing
The biggest benefit of implementing social media into your medical marketing campaign is the “social” extension of your practice. With social media, you can connect with patients and followers outside of the office. With social media, you can build your online image, adding to your reputation and developing a presence with which people can identify.

“Social media allows you to create a relationship with your followers,” says Gilbert. “Every day you have the opportunity be a part of your patients’ lives. Every time you show up in a person’s newsfeed you are extending the relationship outside of your office walls.”

Social Media Tips for Healthcare Providers
Before launching yourself into social media, your first step is planning a purpose for your campaign. This is a chance for you to build upon your reputation. Ask yourself, what content will best represent me?

1. Quality. Whenever you post, you must consider the quality of the content. As a medical professional, patients look to you as an authority in your specialty. Posting quality content will ensure this and enhance your reputation as more and more followers share your information.

2. Stay relevant and timely. Nobody wants to read yesterday’s news. Make sure that what you share is current. Any new findings in your field? News travels fast within social medial. Make sure that your postings are interesting and relevant; you need to grab the attention of your audience and hold on to it. If not, then your posts become more detrimental than productive. 

3. Image and branding. As your social media following grows, your following will extend well beyond your current patient base. New followers will begin to associate you with whatever image you choose to portray in your social media campaign. Make sure your posts reflect the ideals of your practice and your branding.

4. Positivity matters. When you post, keep in mind that information that you publish online becomes public information. Everybody has bad days; don’t share yours on social media. Any negativity on your social media accounts can reflect on your image. With that in mind, make sure that when you engage in communication with followers, you remain positive — even when responding to less than positive feedback. In a sense, the internet puts you at the mercy of the public and negative behavior will not be overlooked.

When getting started using social media, you don’t have to go it alone. Aurora IT’s experts are skilled in optimizing social media platforms and avoiding pitfalls. If you are ready to launch your medical marketing campaign, call Aurora IT today. The marketing and social media experts will help guide you to the top of what is trending.

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