Spinnaker Management Group Selects CallidusCloud's Marketing Automation Platform to Drive Growth

PLEASANTON, CA–(Marketwired – Aug 12, 2014) – Callidus Software Inc. (NASDAQ: CALD), a leading provider of sales and marketing effectiveness software, announced today that Spinnaker Management Group LLC, a leading provider of supply chain services, has selected CallidusCloud’s Marketing Automation platform to enhance lead generation and provide sales actionable intelligence on its prospects and customers. The agreement was signed in the third quarter of 2014.

CallidusCloud’s Marketing Automation platform provides an easy-to-use, collaborative SaaS solution designed for inside sales, sales, marketing, and web optimization teams to transform their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization’s internal and external networks to bridge the gap between sales and marketing and help boost revenues.

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About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud^®, is the leading provider of sales and marketing effectiveness software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 2500 leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.

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