2024
milestones
of
TPB
Philippines
include
generating
PHP
11.3
billion
in
tourism
sales
leads,
securing
PHP
918
million
in
leads
through
global
travel
fairs
like
ITB
Berlin
and
World
Travel
Market
(WTM)
London,
and
achieving
PHP
1.44
billion
in
media
values
through
strategic
media
partnerships.
TPB
Chief
Operating
Officer
Maria
Margarita
Montemayor
Nograles
shared
impressive
stats:
in
2024,
the
agency
generated
over
PHP
11.3
billion
in
sales
leads,
a
44.8%
increase
from
the
year
before.
Global
travel
fairs
like
ITB
Berlin
and
the
World
Travel
Market
in
London
contributed
PHP
918
million
in
leads,
while
strategic
partnerships
with
media
outlets
like
GMA7,
ABS-CBN,
CNN,
Bloomberg,
and
Euronews
added
PHP
1.44
billion
in
media
values.
“Pasasalamat is our way of recognizing the invaluable contributions of our communication partners and stakeholders in helping us share the wonders of the Philippines,” said Nograles. “Through your dedication, we’ve reached new heights and inspired travelers to explore our country.”
Stars such as Timothy Granaderos from 13 Reasons Why, Nico Santos from Crazy Rich Asians, Broadway’s Aladdin star Josh de la Cruz, and Korean actor Kim Ji Soo were lauded for their significant contributions to elevating the Philippines’ global presence. Renowned music icons like LANY were also celebrated for fostering the vibe of a transformative and vibrant cultural hotspot.
Likewise, the TPB’s Community-Based Tourism Marketing Enhancement Program has effectively empowered local communities to highlight their unique cultural and natural assets. Through workshops and training sessions in Bicol and CALABARZON in late 2024, grassroots stakeholders developed strategies to attract travelers while safeguarding their heritage. This initiative has not only boosted visitor engagement in these destinations but also fostered sustainable economic opportunities, ensuring that tourism directly benefits the local communities.
At the tail end of her presentation, Nograles also shared that the TPB is in the final stretches of its preparations for World Expo Osaka, which opens on April 13. This global platform presents a unique opportunity to showcase the Philippines’ rich tourism offerings, attract sustainable investments, and drive economic growth.
As the country steps confidently into 2025, the TPB’s unwavering commitment to innovation, collaboration, and sustainable tourism continues to lay the foundation for a thriving industry, poised to inspire the world, invite travelers and investors alike to experience the many reasons to love the Philippines.
https://www.tpb.gov.ph/
https://www.facebook.com/philippines.tpb
https://www.instagram.com/philippines.tpb/
Hashtag: #LoveThePhilippines
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