Ways to Boost Ecommerce Conversions

Using the right techniques, it may seem easy to attract customers to your website. However, in business, the number of visitors to your site is not nearly as important as ecommerce conversion. Ecommerce conversion is the term used to describe converting a visitor to your site to a paying customer that can increase customer revenue. Here are some techniques to boost the number of ecommerce conversions at your company.

Provide Details about Your Products

One of the reasons that brick-and-mortar stores are so much more effective than online stores lies in the ability to display their products. Store products are offered in attractive packaging, including details and instructions on their use. You can compete with this to boost your ecommerce conversion by offering detailed descriptions, 360-degree images of the product, and ratings and reviews. Another thing you may want to consider is the release of videos or other multimedia content for new or upcoming products. These encourage customers to come back and spend money with your site, especially if the videos are entertaining and informative.

Easy-to-Navigate Website

One of the reasons that customers may not be making purchases through your website is that the layout is confusing. To prevent this, make sure that the elements of your site for purchases and collecting contact information is clearly visible and easy to use. In this section, categorize the products into groups for easy searching. Another thing to consider is offering a search bar for products, for times when customers know exactly what they want to purchase from your site. Finally, be sure that customers can find your product descriptions, blog, and your business listings.

Have Appealing Site Design

The design of your site can affect the amount of time visitors spend on your ecommerce page and increase or decrease the likelihood that they will become a paying customer. Consider running multivariate testing on your site. Try different types of text, color combinations, and layout designs to see which can boost your ecommerce conversion the most.

Use Blogs to Draw in Customers

Blogging is a very useful tool for ecommerce conversion. In your company blog, you have the opportunity to speak about upcoming products or campaigns and provide information about your industry and niche. When you provide detailed blogs, you increase your visitors’ level of comfort with your expertise. When they view you as an expert, you are more likely to build customer relationships that last.

Offer Discounts, Sales, and Free Shipping

Another way to increase your ecommerce conversion is to offer customers great deals through your website! One way you can do this is by offering limited-time discounts. Discounts that are limited create a sense of urgency, making customers feel that they need to buy now. You should also include an area dedicated specifically to items that are on sale so that customers know where to go if they are looking for products at a lower price. Finally, offer free shipping on orders over a certain value. This encourages customers to make larger purchases so they can avoid costly shipping charges.

Indicate Stock Levels

When customers know exactly how many items you have in stock, it can increase ecommerce conversion on your site. This is especially true when stock levels are low. If you only have so much of a product on hand, items with low in-stock levels create a sense of urgency — which again drives online visitors to become customers by encouraging an immediate purchase.

Take Advantage of Online Tools and Resources

There are many resources available for ecommerce that either enhance the online shopping experience, assist in managing customer interactions, or can otherwise make your ecommerce platform more effective and easier for you and your customers to use. Whether you have in-house customer service or support representatives, you can integrate live-chat features so that customers can have their questions and concerns addressed as they are using your site. You might consider adding features to your checkout process to allow for customers to submit their feedback either at the time or purchase or after they receive your product. Fixed rate credit card processing services like Fatt Merchant can allow you to accept credit cards in a cost-effective manner, cutting your overhead and allowing you to price your services more competitively.

Do your best to learn from the successes and failures of other businesses and avail yourself of the resources and options available to ensure efficient and profitable operations. Put yourself in the role of your clients and partners and make sure that their experience is what you would come to expect, yourself. Make sure that what you learn is a part of your plan and set yourself, and your business, up for success!

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Lautaro Martinez is a freelance writer and professional student who contributes articles and insights into social and business trends, as well as advice for the aspiring entrepreneur.